The team is underperforming. They are in the midst of a coaching change. Apathy is high and seats are hard to sell.
And, oh yeah, it's Black Friday when retail establishments try an tweak the bottom line - and everyone thinks specials, sales, and offers.
And the Dolphins decide it's the right time to announce an increase in ticket prices in 2016!
Woohoo. Way to embrace the world around you!