Armando Salguero posted to his blog that Mr. Ross was fully prepared to keep gm and coach. And that he was taken by surprise when they lost the last two and missed the playoffs. And now he has to think about what to do.
I would think that as an owner, you have to always be in tune with what's going on. He chalked the bills loss to a "bad game"... And then was shocked when they lost to the jets. And he had no plans for the potential that the people he hired wouldn't or couldn't get it done. So he has to think about it.
Stand pat? Rebuild? Somewhere in between?
It seems simple to me: fire them both, hire someone you trust to "run" the football side, and let him hire a gm, and both of them hire a coach. You can and should be involved.
I don't think keeping them both accomplishes anything productive, and may ultimately turn off more fans. Firing Ireland and keeping Philbin possibly makes hiring a gm difficult. Firing only Philbin means a new coach and his system may not work with the personnel. And...do you trust Ireland to hire the guy? Or do you hire him and "force him" on Ireland?
And I still wonder what he knows about bully gate?
The time it may take for something to happen coupled with owner being perceived (to put it delicately) as out of touch could simply serve to make the situation worse.