I see one other thing the Dolphins are doing: issuing a statement that blackouts loom, and using that a means to "scare" people into buying tickets.
Since H Wayne figured out a few years ago that ensuring every game was a sellout helped get his product on TV, and boosted revenue streams other than ticket sales, you've seen sellouts year after year.
Clearly not every ticket was sold, with TV stations purchasing the extra tickets to help the cause (they get ad revenue when the games are on), but the games were on TV. And you heard people saying that they would prefer to stay home and watch it on TV.
Now, it appears the Fins are going to change gears, and that they might let some games not appear on TV. The first one they plan to try is Thursday's preseason game. I'm sure they're curious what fans will do if its not shown live. As am I.
But what if they're not on TV? What will fans do? My guess - and it really is a guess - is that they will head to a sports bar that *is* showing the game, or they will simply watch another game. I know that's what I'll do.