The author pointed to the Stockholm Syndrome. And that seems oddly apt. To quote from Wikipedia:
In psychology, Stockholm syndrome is a term used to describe a real paradoxical psychological phenomenon whereinhostages express empathy and have positive feelings towards their captors; sometimes to the point of defending them. These feelings are generally considered irrational in light of the danger or risk endured by the victims, who essentially mistake a lack of abuse from their captors as an act of kindness.
Because in a sense, we make judgements and feel sympathy for one side or the other. We might say "oh those owners have done everything they can, and its their money after all" or "the players are just out to make a living" .... and both arguments are laughable. But we use them because we're caught in the middle. We want someone to end this nonsense.
In the end, we don't care who "wins" or "loses" in this fight. We just want our freakin' football, nothing more. A couple of years from now - when we've moved on and the game is as big as ever - we will have forgotten the millionaires vs billionaires, and simply wonder why it is that we can't afford to take a family of four to a game.