H Wayne has announced that there will be no increase in season ticket prices this year. But, he also announced that at a future date (around June) the prices for renewal or new season tickets will go up.
In other words, he is trying to generate some hype and get people to commit to renew or buy early.
Smart? Yes. But, I wouldn't, exactly say he froze season ticket prices. I've long lamented the fact that they ask for your money well in advance of the season actually starting; and before you know what the game days are going to be.
...and speaking of being tied to games, I still have a bad taste in my mouth about the games cancelled, er, moved after 9/11. The games were all moved to season's end, and the ticket office decided that since they were offering the game anyway, there would be no refunds. So, those of us who had purchased additional tickets for friends travelling in from out of town were stuck with them when they couldn't make it for the new date. Yeah, its ancient history, but the fact that I remember that nearly 7 years says something.